From Images to Insights

We started this incredible journey when a major luxury brand entrusted us with a big challenge: use our cutting-edge visual search technology to identify which products their customers were seen using on social media.

Other vendors had told them it was impossible, and their parent company had an entire team of PhDs who had been working at this problem for years without a solution in sight.

We not only showed it was possible, but the results were amazing. This groundbreaking success marked the in inflection point in our journey.

What Happened Next

From that initial project, we watched in awe as our data became integral across product R&D, marketing, and retail strategy.

The desire and demand for a better way to understand consumers and the products they buy was undeniable.

What began with matching real-world photos to products led us to learn all about the limitations of existing tools and datasets, inspiring us to change the very basis of how insights are done.

Our system is capable of accurately identifying any product shared on social media by any identifiable consumer segment, even aligning these insights with brand personas — a groundbreaking achievement. We've expanded our capabilities to encompass Cosmetics, Skincare, Fashion, Food and Beverage, and beyond. And we're just getting started.

Leadership Team

Kris Woodbeck

Co-founder & CEO

When Kris was named University of Ottawa's Innovator of the Year, it turned his lifelong passion for entrepreneurship up to 11. He was the first person to put neural nets on the GPU, he has a knack for winning pitch contests, disagrees with the letter X (sorry Elon), and knows more about beauty and fashion than he probably ought to. He also likes to code.

He enjoys sociology and beating video games at the hardest setting. His favorite food is Rachel's Teochew braised duck.

Dr. Rachel Chen

Co-founder & CTO

Rachel finished university at the age of 19, then went to Canada to do her PhD in Computer Vision. After graduating, Dr. Chen used her leadership to create and deploy vision solutions for large enterprises around the world. She's an empowered visionary who specializes in turning research into production and finding bugs no other human can.

She enjoys history, reading and in-depth conversations. Her favorite food is BBQ duck and snack is BBQ chips.

In the process of revamping a product line and streamlining SKUs, a luxury brand sought to identify and fill any product gaps. We analyzed consumer preferences, tracked makeup looks, and pinpointed three critical product gaps, leading to the successful implementation of recommendations.

Two years later, the new SKUs were thriving with excellent sales, serving as hero products featured in retail sales materials across various countries.

In preparation for a seasonal campaign, a beauty company used our insights to analyze customer segments, measure, and forecast makeup look trends, incorporating consumer's own language and top influencer engagement details to create a highly successful evergreen e-commerce landing page.

The page maintained first-page Google results for over two years and achieved record-breaking SEO and sales during the campaign.

A major multi-brand company faced the challenge of planning their marketing and retail efforts over the next year in the UK. We stepped in with a full regional view of their product category, mapped into key consumer segments, with a 1-year forecast of product usage.

Our insights guided the company's activities for the entire year and propelled growth for several of their key brands.

A major beauty company leveraged our data when activating a marketing campaign to pinpoint a targeted set of brand-affiliated consumers, incorporating lifestyle, hobbies, and peer brands for enhanced targeting.

Our insights resulting in A/B tested Ad Targeting parameters that achieved a remarkable 58% higher conversion rates compared to their typical targeting and outperformed all historic campaigns.

In a bid to expand into 3 new countries, a well-known brand sought insights into local preferences within their product category. Using our engine, we identified 10,000 local consumers in each country and employed our proprietary visual search to track product usage and attributes.

The brand was able to strategically tailor its entry into the new markets without the cost, delays, headaches and uncertaintly of relying on traditional focus groups or surveys.